HUAYi is a boutique resort located about an hour outside of Shanghai. They offer an escape from the busy city life and focus on providing guests with the gift of pure, unfiltered nature.
We worked with HUAYi to carefully develop strategy and content for WeChat that stays true to their authentic down-to-earth nature while attracting a new generation of Chinese luxury consumers.
HUAYi offers both villas and private rooms, as well as a farm-to-table meals and outdoor activities around the resort. Content was focused on immersing the reader in natural scenery and poetic language.
