Maison Karak is a fashion brand, born from a designer who lived all over the world; Senegal, Paris, Argentina and now, China. The brand uses unique fabrics to bring the designer’s love of color and texture to life.
In addition to setting up WeChat and a WeChat mini program, Maison Karak understood the need to branch out onto other social media platforms to grow exposure among their target audience.
We worked with Maison Karak to establish a social media presence as well as discover and collaborate with micro-influencers on Xiaohongshu.
As the brand continues to grow and launch new collections, they are finding their voice and a fan base among two of China’s most popular social media platforms.