A WeChat article title is one of the key ingredients to getting your WeChat content read, shared and ultimately to growing your account. We’ve spent hours searching for WeChat articles with great titles to give you a set of guidelines to follow.

How do you manage a WeChat account for marketing your brand in China? It starts by understanding what WeChat should and should not be used for when it comes to your marketing strategy. Let’s review best practices, common mistakes and how to create effective content for WeChat to grow your brand in China.

6 great examples of WeChat best practices from brands big and small. Inspiration for you to level up your WeChat content.

We’re back sharing our top 5 favorite posts with you below which cover different ways you can craft compelling copy, visuals and engaging content for WeChat.

Best practices for brands looking to publish great WeChat content. Keep up with our series WeChat Content Best Practices for the month of February!

There are many great examples of brands creating creative and engaging WeChat content. We’re sharing our top 5 favorite posts with you below which cover different ways you can craft compelling copy, visuals and engaging content for WeChat.

Check out the September issue of WeChat Best Practices to help you improve your WeChat marketing. From Dyson to Oreo, these examples are sure to inspire your next China marketing content calendar.

As a business, you want active WeChat followers — people who are engaging with your content, utilizing your WeChat menu, purchasing through your WeChat mini program, and contacting you through your WeChat account. Here’s some low-to-zero budget ideas on how to get more WeChat account followers!

WeChat is a tricky platform because it is like a blog, a website, Instagram, Facebook, LinkedIn all rolled into one, and this makes it difficult to design content that isn’t either completely boring, or all over the place. Here are some best practices from brands during the month of August to get inspired from.

Do you struggle to get reads on your WeChat articles? WeChat is the most popular app in China, but it can be a challenge for marketers. Here are some simple tips to improve your WeChat content and get more reads with little to zero budget.