This is a series from our weekly newsletter in which we introduce a Chinese brand you need to know. We believe it can help you better localize your own marketing in China. Learn more about this innovative loungewear brand, Bananain.

A roundup of our favorite China social media posts from June including why we thought they were so fantastic and what other brands can learn about how to best use social media in China.

This is a series from our weekly newsletter in which we cover consumers, marketing, platform, economic and tech trends that brands in China need to know for June 2022.

A WeChat article title is one of the key ingredients to getting your WeChat content read, shared and ultimately to growing your account. We’ve spent hours searching for WeChat articles with great titles to give you a set of guidelines to follow.

Not all brands can produce a micro movies like Apple (even with a new iPhone 13) nor have access to a huge budget to carry out simultaneous online and offline activities, or broker sponsorships with the Winter Olympic Games. So what can brands in China with limited marketing budget and resources do? We rounded up our top 5 favorite Chinese New Year campaigns of 2022 and what makes them so special.

Beauty brands from all over the world want to know, how to win in China. A nuanced understanding of how to leverage the most popular Chinese social media and e-commerce platforms is crucial. This article shares the freshest insights on how Chinese beauty brands are using Xiaohongshu (aka Little Red Book) to their advantage and how your brand can put these tactics into action.

How do you manage a WeChat account for marketing your brand in China? It starts by understanding what WeChat should and should not be used for when it comes to your marketing strategy. Let’s review best practices, common mistakes and how to create effective content for WeChat to grow your brand in China.

6 great examples of WeChat best practices from brands big and small. Inspiration for you to level up your WeChat content.

We’re back sharing our top 5 favorite posts with you below which cover different ways you can craft compelling copy, visuals and engaging content for WeChat.

Best practices for brands looking to publish great WeChat content. Keep up with our series WeChat Content Best Practices for the month of February!

There are many great examples of brands creating creative and engaging WeChat content. We’re sharing our top 5 favorite posts with you below which cover different ways you can craft compelling copy, visuals and engaging content for WeChat.

Check out the September issue of WeChat Best Practices to help you improve your WeChat marketing. From Dyson to Oreo, these examples are sure to inspire your next China marketing content calendar.

As a business, you want active WeChat followers — people who are engaging with your content, utilizing your WeChat menu, purchasing through your WeChat mini program, and contacting you through your WeChat account. Here’s some low-to-zero budget ideas on how to get more WeChat account followers!

WeChat is a tricky platform because it is like a blog, a website, Instagram, Facebook, LinkedIn all rolled into one, and this makes it difficult to design content that isn’t either completely boring, or all over the place. Here are some best practices from brands during the month of August to get inspired from.

Do you struggle to get reads on your WeChat articles? WeChat is the most popular app in China, but it can be a challenge for marketers. Here are some simple tips to improve your WeChat content and get more reads with little to zero budget.